At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.
Marketers, like everyone else, are trying to do more with less, but using technology to speed up a bad process doesn’t solve anything says Margaret Shumel, Principal of OpEx NY. In her years as a marketing consultant, she’s learned a thing or two about herding cats. Here are her tips for aligning marketing people, processes and technology.
With the proliferation of channels, microsegmentation of customers and increased globalization, marketing is more complex than ever. Assetlink founder and CEO Chetan Saiya shares seven best practices marketing execs can use to reduce the gap between expectations and results — and increase ROI.
Find out how optimization technologies help you target customers to maximize response rates – all while taking into account customer preferences, propensities, profitability, costs, contact policies and other business goals and objectives relevant to campaigns and communications.
Find out how Aegon Direct Marketing Services has increased ROI by taking a math-based approach to marketing that makes the most of each individual communication while taking into account budget constraints, contact policies and the likelihood that customers will respond.
Turkish bank puts a new twist on the free toaster
Technologies available to marketers
Connecting the dots: Six steps to becoming customer-focused
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