How do banks decide what an individual customer needs at the exact moment she logs on to the website, phones the call center, opens the mobile banking app, or walks into the branch? One of the largest US banks answers that question using marketing optimization. They share five lessons learned – and their vision for the future.
Tag Archives: marketing optimization
How do you attract and keep the under-30 generation without alienating your core customers? Attila Bayrak, Senior Vice President of Customer Relationship Management at Akbank, says, “To market most effectively to each segment, we must optimize our investments in technology.
What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? An expert panel at SAS Global Forum shared their views on what’s next — and three important ways marketers will need to focus their digital marketing efforts.
According to a recent survey, consumers are willing to share information, but they expect personalized offers, promotions and marketing materials in return. So what does all of this mean for your business? Lori Bieda explains.
Billy Beane is the general manager of the Oakland Athletics baseball team, whose story is told in the book and film “Moneyball.” Beane is known for finding value in undervalued assets and maximizing resources, which translates nicely to marketing. Here are five lessons from a recent presentation Beane made at SAS.
At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.
Marketers, like everyone else, are trying to do more with less, but using technology to speed up a bad process doesn’t solve anything says Margaret Shumel, Principal of OpEx NY. In her years as a marketing consultant, she’s learned a thing or two about herding cats. Here are her tips for aligning marketing people, processes and technology.
With the proliferation of channels, microsegmentation of customers and increased globalization, marketing is more complex than ever. Assetlink founder and CEO Chetan Saiya shares seven best practices marketing execs can use to reduce the gap between expectations and results — and increase ROI.
Find out how optimization technologies help you target customers to maximize response rates – all while taking into account customer preferences, propensities, profitability, costs, contact policies and other business goals and objectives relevant to campaigns and communications.
Find out how Aegon Direct Marketing Services has increased ROI by taking a math-based approach to marketing that makes the most of each individual communication while taking into account budget constraints, contact policies and the likelihood that customers will respond.