Tradeshow participation can be expensive, and some of the most promising opportunities may not produce the hoped for results. That said, tradeshows have a place in a well-balanced marketing plan, so here are five ways to make the most of your tradeshows and improve your results.
Tag Archives: marketing measurement
Marketers have never been more accountable for justifying dollars spent and proving how their initiatives are driving profitable growth. In this webcast, social measurement guru Katie Paine discusses what organizations need to measure for maximum profitability and how to find opportunities through better listening.