Tradeshow participation can be expensive, and some of the most promising opportunities may not produce the hoped for results. That said, tradeshows have a place in a well-balanced marketing plan, so here are five ways to make the most of your tradeshows and improve your results.
Marketers have never been more accountable for justifying dollars spent and proving how their initiatives are driving profitable growth. In this webcast, social measurement guru Katie Paine discusses what organizations need to measure for maximum profitability and how to find opportunities through better listening.
A recent survey of more than 300 senior marketing executives identified the top three metrics for success as – controlling costs, retaining customers and ensuring a measurable return on marketing investment. Jim Davis tells how marketers are meeting these challenges.
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