Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them says David Meerman Scott.
Tag Archives: marketing efficiency
With the proliferation of channels, microsegmentation of customers and increased globalization, marketing is more complex than ever. Assetlink founder and CEO Chetan Saiya shares seven best practices marketing execs can use to reduce the gap between expectations and results — and increase ROI.