Tag Archives: marketing analytics

How marketing analytics works for banks

Marketing Analytics and the Data-Driven Evolution of Marketing

Martin Brennan, Customer Insight Manager with Permanent TSB, on how analytics increased the bank’s marketing effectiveness by aligning offers more closely with the customer’s wants and needs.


How marketing analytics works for banks

How new payment options can drive revenue

Bankers often use marketing analytics to figure out how to sell their products and services. But, how much more successful would you be if you used marketing analytics to learn what products and services your customer wants – and then create them?

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American Airlines on the ups and downs of social media

American Airlines on the turbulence of social media

At American Airlines, the social media team responds to customers on Twitter within 15 minutes, 24/7. What does it take to make that happen? In this short video, American’s Director of Social Media Communications, Jonathan Pierce, discusses that and more.

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6 tips to building an analytical culture in marketing

Adele Sweetwood, VP of SAS Americas Marketing

If you want to deliver value with tangible results, you need to build an analytical culture says SAS VP of SAS Americas Marketing Adele Sweetwood. Here are six tips to get you started.

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Seth Godin’s rules for marketing in the new economy

A Marketer's Viewpoint

Are you invisible or remarkable? That’s the question that Seth Godin believes that marketers should ask themselves in the new economy, and there are 3 simple reasons why.

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Business awesome: part analytics, all attitude

Business Awesome: Part Analytics, All Attitude

Thanks to social media, we hear about businesses being awesome (or NOT awesome) every day. Scott Stratten, marketing strategist and author of “Unmarketing” and “The Book of Business Awesome” offers these seven tips.

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Marketers flunk the big data test

Marketers flunk the big data test

The big-data explosion has marketers feeling increasing pressure to make data-driven decisions. And yet, a study of marketers at Fortune 1000 companies shows that the vast majority still rely too much on intuition. Patrick Spenner shares key findings.

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Best practices and lessons learned from marketers

Marketing best practices

After interviewing a wide variety of marketing experts, SAS’ Jonathan Hornby compiled the best of the best advice for you. Find out the approaches you need to avoid, approaches that have exceeded expectations and much more.

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Four steps to best-in-class customer intelligence

Building Loyalty and Retention

All organizations have customer data and information. Customer Intelligence is simply the next logical stage: gleaning insights or knowledge from the data to drive more profitable interactions with customers. In this interview, CI experts Wilson Raj and John Bastone share a practical step-by-step approach.

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How to be relevant, social and real time in marketing

Technology That Drives Marketing Relevance

Are you using customer sentiment to determine the next best action to take with customers? Are you automating personalization of these actions at every touch point? If not, tune in to this webinar and start making changes today.

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