Martin Brennan, Customer Insight Manager with Permanent TSB, on how analytics increased the bank’s marketing effectiveness by aligning offers more closely with the customer’s wants and needs.
Tag Archives: marketing analytics
Bankers often use marketing analytics to figure out how to sell their products and services. But, how much more successful would you be if you used marketing analytics to learn what products and services your customer wants – and then create them?
If you want to deliver value with tangible results, you need to build an analytical culture says SAS VP of SAS Americas Marketing Adele Sweetwood. Here are six tips to get you started.
Are you invisible or remarkable? That’s the question that Seth Godin believes that marketers should ask themselves in the new economy, and there are 3 simple reasons why.
The big-data explosion has marketers feeling increasing pressure to make data-driven decisions. And yet, a study of marketers at Fortune 1000 companies shows that the vast majority still rely too much on intuition. Patrick Spenner shares key findings.
After interviewing a wide variety of marketing experts, SAS’ Jonathan Hornby compiled the best of the best advice for you. Find out the approaches you need to avoid, approaches that have exceeded expectations and much more.
All organizations have customer data and information. Customer Intelligence is simply the next logical stage: gleaning insights or knowledge from the data to drive more profitable interactions with customers. In this interview, CI experts Wilson Raj and John Bastone share a practical step-by-step approach.