All organizations have customer data and information. Customer Intelligence is simply the next logical stage: gleaning insights or knowledge from the data to drive more profitable interactions with customers. In this interview, CI experts Wilson Raj and John Bastone share a practical step-by-step approach.
What are the current trends in customer loyalty programs? How can you increase loyalty and retention? Loyalty 360 surveyed more than 150 customer loyalty and retention execs to find out. Here are their top five recommendations for building loyalty to your brand.
In sales, social media’s indirect benefits matter most
How to calculate the value of a like
Will your customers choose you or lose you?
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