Tag Archives: location-based marketing

Shopping carts will track consumers’ every move

Shopping Cart

New shopping carts equipped with computers and GPS are on their way. Martin Lindstrom takes us into the lab for a behind the scenes look at the prototype — and at what marketers will be able to do with this new source of data.

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Three reasons marketers should care about high-performance analytics

The Promise of Marketing Operations Management

A sporting goods retailer using high-performance analytics increased direct marketing response rates by 60 percent, and reduced data management time by 75 percent. What could you accomplish? Tapan Patel shares a few ideas (hint: location-based marketing, anyone?).

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