New shopping carts equipped with computers and GPS are on their way. Martin Lindstrom takes us into the lab for a behind the scenes look at the prototype — and at what marketers will be able to do with this new source of data.
Tag Archives: location-based marketing
A sporting goods retailer using high-performance analytics increased direct marketing response rates by 60 percent, and reduced data management time by 75 percent. What could you accomplish? Tapan Patel shares a few ideas (hint: location-based marketing, anyone?).