Digital marketing has ushered in a whole host of opportunities and challenges for Chief Marketing Officers. Watch this short video to hear marketing expert Wilson Raj’s views on what CMOs need to focus on now to stay ahead.
Tag Archives: integrated marketing management
Embracing big data can add years to a CMO’s tenure
The average tenure of a Fortune Global 500 CMO has been compared to the lifespan of a fruit fly. Why is the position so precarious? Wilson Raj tackles this question and offers a solution.
Also tagged big data
Technologies available to marketers
What technologies have organizations have used historically and, more importantly, which have been most successful? SAS’ Jonathan Hornby technologies available today that can help marketers use existing data in ways they may have never even imagined.
Also tagged Driving profitable growth, marketing technology
What factors are going to make future CMOs successful?
How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.
Also tagged CMO, real-time marketing
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