Tag Archives: Harvard Business Review

The social solution to innovation challenges

The social solution to innovation challenges

Social media can actually lead to faster learning, faster thinking, and faster decision making — if your company adopts the tools, culture, and work habits necessary. Unlock the creative potential of social media by making these six changes.

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Social media will play a crucial role in the reinvention of business

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How corporations like Amazon, P&G and Microsoft are spurring innovation, encouraging external partnerships and embracing radical ideas via social media.

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Should you bother using social media to serve customers?

Should you bother using social media to serve customers?

If you see a negative comment about your company on Facebook or Twitter, your first instinct is to respond to that customer and try to fix the relationship. But that’s not always the best course of action says Matt Dixon. Before you rush to respond, ask yourself these four questions.

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Drive engagement and retention using social platforms

Drive engagement and retention using social platforms

Businesses use use social media to attract and retain talent — so do universities. This is the story of one college investing in a social media solution, the gratifying results — and how you can apply the same principles to your marketing.

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Why your social media metrics are a waste of time

Why your social media metrics are a waste of time

If you’re measuring pageviews, unique visitors, email-newsletter open rates, number of Twitter followers, or Facebook likes, you’re looking at the wrong metrics. Here are the four most important metrics you can follow.

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In sales, social media’s indirect benefits matter most

In sales, social media’s indirect benefits matter most

Want your sales department to get results with social media? Telling sales staff to blog or jump on LinkedIn or Facebook is not the answer. New research by Raj Agnihotri shows that there’s a better way — one with a proven and impressive upside.

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How to calculate the value of a like

How to calculate the value of a Facebook "like"

So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.

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‘Best of’ customer intelligence insights from HBR

Argyle conversations: how the role of the CMO is evolving

You’re busy, we know, so we’ve checked out the new Harvard Business Review Customer Intelligence Center for you and have the top takeaways right here.

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Who’s your brand’s Editor-in-Chief?

Five ways to evaluate influence without using Web site graders

Macy’s mBlog offers “news, reviews, magic and more,” Target’s got an online style monthly, and L.L.Bean promotes “Share Your Story” where customers emote about its products. If you’re a retailer and you’re not generating a non-stop flow of customized, interactive content, the writing’s on the wall: Publish or perish, says David Edelman.

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Patagonia’s ‘buy less’ campaign may lead to more revenue

Patagonia's 'Buy Less' campaign may lead to more revenue

Patagonia is now actively encouraging consumers to buy less of Patagonia’s new apparel. It’s part of the company’s ongoing sustainabilty initiative, but could a message of “buy less” actually lead to growth for the company? If so, could other companies follow a similarly counterintuitive approach to growth? The answers are “yes” and “maybe” says Eric Lowitt.

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