Social media can actually lead to faster learning, faster thinking, and faster decision making — if your company adopts the tools, culture, and work habits necessary. Unlock the creative potential of social media by making these six changes.
Tag Archives: Harvard Business Review
You’re busy, we know, so we’ve checked out the new Harvard Business Review Customer Intelligence Center for you and have the top takeaways right here.
Macy’s mBlog offers “news, reviews, magic and more,” Target’s got an online style monthly, and L.L.Bean promotes “Share Your Story” where customers emote about its products. If you’re a retailer and you’re not generating a non-stop flow of customized, interactive content, the writing’s on the wall: Publish or perish, says David Edelman.
Patagonia is now actively encouraging consumers to buy less of Patagonia’s new apparel. It’s part of the company’s ongoing sustainabilty initiative, but could a message of “buy less” actually lead to growth for the company? If so, could other companies follow a similarly counterintuitive approach to growth? The answers are “yes” and “maybe” says Eric Lowitt.