Hubris, false confidence and the tendency to downplay contrary data are at the root of many great business blunders and missed opportunities, says author and strategist Chris Zook. The solution? Your management team should know the answers to these three questions.
Guess what’s back? Layaways. Media coverage on the revival of layaways has focused on its reflection of the dismal economy. But there’s another lesson here. Pricing expert Rafi Mohammed explains.
While she was in charge of Apple’s channel program, Nilofer Merchant learned much and more from Steve Jobs, including these five key things that the best leaders do well.
These days, you’re just as likely to be doing business across the world as down the street. So how do you cultivate loyal, trusting — and lasting — client relationships when you can’t always pop in for a meeting or take clients out to dinner? Author and communication strategist Dorie Clark tells you how.
Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.
Many CEO’s have limited direct contact with their customers, and the feedback they do receive isn’t very reliable or useful. Learn how asking consumers to create “psychological drawings” gives companies insight into what its customers want.
In this article, author and consultant Rafi Mohammed shares three pricing strategies that generate new profits and growth by understanding customers’ needs.
Why do so many companies profess customer focus, recognizing its importance, and yet fail so miserably to achieve it? Harvard Business School Professor Ranjay Gulati explains why marketing is the one corporate function that can take on customer centricity.
Ever heard the old basketball adage, “You can’t teach 7 feet”? American Express VP Jim Bush describes the startling results achieved when American Express applied this philosophy to its call center hiring practices.
If big companies are to grow their way out of the doldrums, they need to create new markets for their services says author Stephen Wunker. Take a page from startups like Zipcar: embrace uncertainty, demand bold ideas, and seize fast-growth opportunities.
Turkish bank puts a new twist on the free toaster
Technologies available to marketers
Connecting the dots: Six steps to becoming customer-focused
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