You’re busy, we know, so we’ve checked out the new Harvard Business Review Customer Intelligence Center for you and have the top takeaways right here.
Macy’s mBlog offers “news, reviews, magic and more,” Target’s got an online style monthly, and L.L.Bean promotes “Share Your Story” where customers emote about its products. If you’re a retailer and you’re not generating a non-stop flow of customized, interactive content, the writing’s on the wall: Publish or perish, says David Edelman.
Patagonia is now actively encouraging consumers to buy less of Patagonia’s new apparel. It’s part of the company’s ongoing sustainabilty initiative, but could a message of “buy less” actually lead to growth for the company? If so, could other companies follow a similarly counterintuitive approach to growth? The answers are “yes” and “maybe” says Eric Lowitt.
Hubris, false confidence and the tendency to downplay contrary data are at the root of many great business blunders and missed opportunities, says author and strategist Chris Zook. The solution? Your management team should know the answers to these three questions.
While she was in charge of Apple’s channel program, Nilofer Merchant learned much and more from Steve Jobs, including these five key things that the best leaders do well.
These days, you’re just as likely to be doing business across the world as down the street. So how do you cultivate loyal, trusting — and lasting — client relationships when you can’t always pop in for a meeting or take clients out to dinner? Author and communication strategist Dorie Clark tells you how.
Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.