At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.
Tag Archives: events
The National Retail Federation BIG Show in New York this week is all about retail’s new rules and what’s coming next. One example is the evolution of brick-and-mortar stores. Find out how retailers are weaving the virtual world into the physical store — and four things they need to keep in mind as they move forward.