Tag Archives: Driving profitable growth

Best practices and lessons learned from marketers

Marketing best practices

After interviewing a wide variety of marketing experts, SAS’ Jonathan Hornby compiled the best of the best advice for you. Find out the approaches you need to avoid, approaches that have exceeded expectations and much more.

Also tagged |

Technologies available to marketers

Marketing Technology

What technologies have organizations have used historically and, more importantly, which have been most successful? SAS’ Jonathan Hornby technologies available today that can help marketers use existing data in ways they may have never even imagined.

Also tagged , |

Top issues and capabilities required for marketers: practitioners weigh in


Need marketing advice for what works, what doesn’t and how to do more with less? Marketing professionals from Staples, eBucks and banking share their strategies for communication, understanding customers, social marketing and more.


The Driving Profitable Growth Series

Driving Profitable Growth

Each paper in this four-part series provides practical advice and tips to help marketers use analytics to grow their business. Click on the hyperlinks below to see overviews of key points from each paper, a link to download the full paper, and video


What are the top capabilities required for today’s marketers?

Driving Profitable Growth

Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.

Also tagged , , |