What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? An expert panel at SAS Global Forum shared their views on what’s next — and three important ways marketers will need to focus their digital marketing efforts.
Tag Archives: Digital marketing
But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.
The Pillsbury Dough Boy, Betty Crocker and the Jolly Green Giant are among the many well-loved brands of General Mills. In this webcast, General Mills VP and CMO Mark Addicks shares tips for measuring brand health, customer lifetime value and managing digital channels.
Social sites such as Twitter, Facebook, LinkedIn, YouTube are consuming marketers who struggle to better listen, understand and react to customer sentiment. John Bastone has four tips for harnessing new mediums and aligning marketing across all channels.