Tag Archives: Digital marketing

Five social media tips from Chris Brogan

By Anne-Lindsay Beall, Editor | Published: September 15, 2011
Chris Brogan Speaking

Sony, Microsoft, PepsiCo, and many more Fortune 100 companies all look to social media guru Chris Brogan for help in using social tools to drive more business. He shares five tips here to help you get started.

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General Mills: Marketing some of the world’s best-loved brands in the digital age

By Anne-Lindsay Beall, Editor | Published: July 22, 2011
Mark Addicks, General Mills VP and CMO

The Pillsbury Dough Boy, Betty Crocker and the Jolly Green Giant are among the many well-loved brands of General Mills. In this webcast, General Mills VP and CMO Mark Addicks shares tips for measuring brand health, customer lifetime value and managing digital channels.

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Channels don’t define consumers

By John Bastone, SAS | Published: July 21, 2011
channels don't define consumers

Social sites such as Twitter, Facebook, LinkedIn, YouTube are consuming marketers who struggle to better listen, understand and react to customer sentiment. John Bastone has four tips for harnessing new mediums and aligning marketing across all channels.

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