Tag Archives: data management

Secrets for more profitable marketing from Chico’s and Staples

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Marketing experts from these two retail giants recently participated in a panel discussion on growth opportunities. There was a lot of meat in the general discussion, but here are five tips they shared that will help you refine your own marketing efforts, no matter what industry you’re in.

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Why you need a customer state vector

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In this article, Jim Goodnight, CEO of SAS, provides a solution to help improve modeling with a cross-departmental view of customer data.

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