How do you find, and keep, tomorrow’s high-value customers? That’s an important question for banks faced with a slow-growth environment. Investing heavily to woo young, tech-savvy customers would seem a strong bet. And it might be – but only if banks have done their homework.
Executives from Bank of America, the United Nations and USAA recently shared how their organizations are tackling big data challenges related to customer segmentation, social media analytics, customer loyalty and more.
Offering a “giveaway” is a classic marketing tactic. In Turkey, Yapi Kredi’s retail banking customers who select the “oak” group of products can have an oak tree planted in their honor. But it’s more than a clever marketing campaign – the approach was based on analyzing what customers they wanted to reach and how to reach them. The results? Retail bank revenues are up 43 percent.
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Will your customers choose you or lose you?
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