Tag Archives: customer lifetime value

Connecting the dots: Six steps to becoming customer-focused

Connecting the Dots

How does an organization become a data-driven and customer-centric– and what can you realistically do to start moving in that direction today? Professionals from banking, retail and insurance came up with these six steps you can follow, starting now.

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General Mills: Marketing some of the world’s best-loved brands in the digital age

Mark Addicks, General Mills VP and CMO

The Pillsbury Dough Boy, Betty Crocker and the Jolly Green Giant are among the many well-loved brands of General Mills. In this webcast, General Mills VP and CMO Mark Addicks shares tips for measuring brand health, customer lifetime value and managing digital channels.

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