How does an organization become a data-driven and customer-centric– and what can you realistically do to start moving in that direction today? Professionals from banking, retail and insurance came up with these six steps you can follow, starting now.
The Pillsbury Dough Boy, Betty Crocker and the Jolly Green Giant are among the many well-loved brands of General Mills. In this webcast, General Mills VP and CMO Mark Addicks shares tips for measuring brand health, customer lifetime value and managing digital channels.
In sales, social media’s indirect benefits matter most
How to calculate the value of a like
Will your customers choose you or lose you?
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