Tag Archives: customer insight

There’s a disconnect between CMOs and the rest of the C-suite

By Anne-Lindsay Beall, Editor | Published: December 12, 2012
Disconnect between the CMO and the C-suite

For any leadership team, forging consensus on strategic priorities is a critical step towards building a successful business. However, a recent Economist Intelligence Unit survey uncovered a disconnect between CMOs and the rest of the C-suite over marketing’s priorities.

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Channels don’t define consumers

By John Bastone, SAS | Published: July 21, 2011
channels don't define consumers

Social sites such as Twitter, Facebook, LinkedIn, YouTube are consuming marketers who struggle to better listen, understand and react to customer sentiment. John Bastone has four tips for harnessing new mediums and aligning marketing across all channels.

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