Tag Archives: customer centricity

Personalized communication, the Chico’s Way, part two

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Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. Barb Buettin shares how they do it.

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Personalized communication, the Chico’s way, part one

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Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. How? In ten steps — we’ve got the first five for you here.

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Unleash the power of marketing

Ranjay Gulati, Professor, Harvard Business School

Why do so many companies profess customer focus, recognizing its importance, and yet fail so miserably to achieve it? Harvard Business School Professor Ranjay Gulati explains why marketing is the one corporate function that can take on customer centricity.

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