Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. Barb Buettin shares how they do it.
Chico’s brands are famous for amazing associate-to-customer relationships: They have customers who have their sales associate’s phone number. The company is extending that personalized service across all of its channels. How? In ten steps — we’ve got the first five for you here.
Why do so many companies profess customer focus, recognizing its importance, and yet fail so miserably to achieve it? Harvard Business School Professor Ranjay Gulati explains why marketing is the one corporate function that can take on customer centricity.
In sales, social media’s indirect benefits matter most
How to calculate the value of a like
Will your customers choose you or lose you?
Recent Comments