How do you act like the corner store when marketing spans multiple contact channels and the customer is a moving target? Aaron Cano, former VP at 1-800-FLOWERS, now VP of Customer Insight at MBS, gives six recommendations for achieving exceptional customer insight.
Paula Puleo, Chief Marketing Officer of arts and crafts giant Michaels Stores, talks about her first 18 months as CMO and shares her thoughts on the role of analytics in marketing and CRM.
In this article, author and consultant Rafi Mohammed shares three pricing strategies that generate new profits and growth by understanding customers’ needs.
Suppose you’ve told a friend a huge amount of information about yourself – but they never remember any of it. This happens all the time with businesses and their customers – but it doesn’t have to. Follow these six steps from Retha Keyser.
How Fidelity used design thinking to perfect its website Fidelity’s websites account for the vast majority of the company’s interactions with customers, so it’s critical that the sites give customers what they need. For the latest set of improvements, Fidelity sought help from an unusual source: Stanford University design students.
If customer relationships are important for consumer organizations, what about citizen relationships in the public sector? Marie Lowman shares examples of how government organizations around the world are using analytics to make the world a better, safer place.
Forget customer satisfaction says customer strategist Matthew Rhoden. Take these three steps to turn your customers into advocate that support, actively promote and are even emotionally attached to your brand.
Turkish bank puts a new twist on the free toaster
Technologies available to marketers
Connecting the dots: Six steps to becoming customer-focused
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