But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.
Is your marketing team a silo in your organization? Customer analytics data has paved the way for marketers at IKEA and British Airways to closely align with the rest of the business — and shape company strategy.
The new EIU survey uncovered disturbing gaps in perception about marketing. What do CMOs have to do to close the gap? Connect customer insights to innovative business strategy across all channels and functions.
Surprising results from a new EIU survey: one in five CMOs say they are only consulted on marketing strategy, but don’t take the lead. Find out what CMOs need to do to take a more strategic role.
For any leadership team, forging consensus on strategic priorities is a critical step towards building a successful business. However, a recent Economist Intelligence Unit survey uncovered a disconnect between CMOs and the rest of the C-suite over marketing’s priorities.
According to a new global survey, Chief Marketing Executives (CMOs) have a big problem: There’s a lack of consensus between CMOs and the rest of the C-suite over marketing priorities. What’s a CMO to do? The Economist Intelligence Unit has answers.
How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.
Paula Puleo, Chief Marketing Officer of arts and crafts giant Michaels Stores, talks about her first 18 months as CMO and shares her thoughts on the role of analytics in marketing and CRM.