Tag Archives: CMO

Big data makes the connection

Big Data Makes the Connection

Marketing and IT can play nice. David Ward explains how big data is helping bridge the divide and shares five best practices for CMO/CIO alignment.

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Traditional marketing is obsolete

Use Social Media to Tap the Collective Genius of Your Customers and Employees

But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.

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How IKEA, British Airways tie insights to outcomes

Tying insights to outcome

Is your marketing team a silo in your organization? Customer analytics data has paved the way for marketers at IKEA and British Airways to closely align with the rest of the business — and shape company strategy.

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CMOs must close the gap

Closing the gaps

The new EIU survey uncovered disturbing gaps in perception about marketing. What do CMOs have to do to close the gap? Connect customer insights to innovative business strategy across all channels and functions.

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CMOs are swimming upstream

CMOs are swimming upstream

Surprising results from a new EIU survey: one in five CMOs say they are only consulted on marketing strategy, but don’t take the lead. Find out what CMOs need to do to take a more strategic role.

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There’s a disconnect between CMOs and the rest of the C-suite

Disconnect between the CMO and the C-suite

For any leadership team, forging consensus on strategic priorities is a critical step towards building a successful business. However, a recent Economist Intelligence Unit survey uncovered a disconnect between CMOs and the rest of the C-suite over marketing’s priorities.

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New study says that CMOs are on the outside looking in

Outside looking in: the CMO struggles to get in sync with the C-suite

According to a new global survey, Chief Marketing Executives (CMOs) have a big problem: There’s a lack of consensus between CMOs and the rest of the C-suite over marketing priorities. What’s a CMO to do? The Economist Intelligence Unit has answers.

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What factors are going to make future CMOs successful?

Argyle conversations: how the role of the CMO is evolving

How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.

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Michaels CMO Paula Puleo: “I ooze CRM”

Paula Puleo, CMO Michaels

Paula Puleo, Chief Marketing Officer of arts and crafts giant Michaels Stores, talks about her first 18 months as CMO and shares her thoughts on the role of analytics in marketing and CRM.

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