How Fidelity used design thinking to perfect its website Fidelity’s websites account for the vast majority of the company’s interactions with customers, so it’s critical that the sites give customers what they need. For the latest set of improvements, Fidelity sought help from an unusual source: Stanford University design students.
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Forget customer satisfaction says customer strategist Matthew Rhoden. Take these three steps to turn your customers into advocate that support, actively promote and are even emotionally attached to your brand.