Tag Archives: Charlene Li

The case for conversational marketing

Five Best Practices for Social Media Measurement

According to marketing experts like Charlene Li, conversational marketing will soon become as natural as breathing. That entails big implications for business. Here’s what you need to know about helping employees with customer interactions.

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What are the top capabilities required for today’s marketers?

Driving Profitable Growth

Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.

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Drive marketing relevance in today’s digital world

drive marketing relevance in today's digital world

We now operate in a digital realm in which consumers expect a near instant ability to get information about products and services they need. How do you make the most of every customer interaction? Find out in this webcast with best-selling author Charlene Li and SAS’ Jonathan Hornby.

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