Tag Archives: campaign management

Seven marketing operations best practices

Seven Marketing Operations Practices

With the proliferation of channels, microsegmentation of customers and increased globalization, marketing is more complex than ever. Assetlink founder and CEO Chetan Saiya shares seven best practices marketing execs can use to reduce the gap between expectations and results — and increase ROI.

Also tagged , , |

Marketing optimization in action at Aegon

marketing optimization in action at Aegon

Find out how Aegon Direct Marketing Services has increased ROI by taking a math-based approach to marketing that makes the most of each individual communication while taking into account budget constraints, contact policies and the likelihood that customers will respond.

Also tagged , |