Tag Archives: business analytics

Business Analytics for Sales and Marketing Managers

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In his latest book, Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age, Gert Laursen shares practical tips for using customer intelligence to drive your business strategy.

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How is analytics dragging marketing into the future?

how is analytics dragging marketing into the future

Steven Georgiadis defines business analytics and its power to identify activities that provide the greatest value, track brand sentiment via social media, discover new opportunities, forecast more accurately, better control costs – in short, transform marketing.

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