Tag Archives: big data

Big data makes the connection

Big Data Makes the Connection

Marketing and IT can play nice. David Ward explains how big data is helping bridge the divide and shares five best practices for CMO/CIO alignment.

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Strategy and Big Data: Achieve Community and Global Goals

Figure 1 The Strategy Isle in the Big Data ArchipelagoIn

In the conclusion to the 10-post series, “A Marketer’s Journey Through the Big Data Archipelago,” Tamara Dull emphasizes the importance of having a honed strategy for using big data effectively.

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Investment and Big Data: Calculate Intangible ROI

Figure 1 The Investment Isle in the Big Data Archipelago

Tamara Dull dives into discovering ROI for big data projects and offers best practices for unlocking that difficult metric. Part 9 in the 10-post series, “A Marketer’s Journey Through the Big Data Archipelago.”

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People and Big Data: Focus on Individual Roles and Skills

Figure 1 The People Isle in the Big Data Archipelago

Tamara Dull looks at the role of data scientists and offers best practices for people and big data. Post 8 of the Big Data Archipelago series.

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Data Security and Big Data: Treat Data as a Corporate Asset

Figure 1 The Data Security Isle in the Big Data Archipelago

Tamara Dull explains why your organization should treat big data as a valuable asset and how to protect it with data security best practices. Part 7 of the Big Data Archipelago series.

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Data Governance and Big Data: Tackle It One Project at a Time

Figure 1 The Data Governance Isle in the Big Data Archipelago

Tamara Dull highlights the importance of data governance and data management, and why marketers should be paying close attention to it. Part 6 of the Big Data Archipelago series.

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Location and Big Data: Allow Data to Reside Where It Will Provide Value

Figure 1 The Location Isle in the Big Data Archipelago

Tamara Dull tackles finding the right location for your data and offers suggestions to marketers for selecting the right option. Part 5 of the Big Data Archipelago series.

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Open Source Adoption and Big Data: Take It Seriously

Figure 1 The Open Source Adoption Isle in the Big Data Archipelago

Tamara Dull explores best practices for Open Source adoption and why marketers should care.

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Integration and Big Data: Use the Best Tools for the Job

Figure 1 The Integration Isle in the Big Data Archipelago

Tamara Dull reveals the big data best practice for integration and why marketers should pay attention. Part 3 of the Big Data Archipelago series.

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Processing and Big Data: Take Advantage of Big Data Technologies

Figure 1 The Processing Isle in the Big Data Archipelago

Tamara Dull outlines why marketers need to take advantage of the processing power of big data technologies. Part 2 of the Big Data Archipelago series.

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