Tag Archives: adele sweetwood

6 tips to building an analytical culture in marketing

Adele Sweetwood, VP of SAS Americas Marketing

If you want to deliver value with tangible results, you need to build an analytical culture says SAS VP of SAS Americas Marketing Adele Sweetwood. Here are six tips to get you started.

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Top three marketing trends for 2013

A Marketer's Viewpoint

What should marketers focus on for 2013? I sat down with Adele Sweetwood, VP of SAS Americas Marketing, to find out the top trends – and what you need to do now to take advantage of them.

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