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My Macy’s: The science of localization

How do you maintain a local feel in a central organization of 810 department stores in 45 states?

Speaking at The Premier Business Leadership Series 2010 in Las Vegas, Steve Nevill, Executive Vice President of Inventory Management and Support for Macy’s, shared how the retailer (which had $23.5 billion in sales in 2009) turned localization into a science, achieving increased profitability, stock value and customer satisfaction.

Read the blog post to hear how Macy’s did it.

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