In today’s data-driven world, marketers have never been more accountable to justify every dollar spent and prove how their initiatives are driving profitable growth for the organization. Presented by the American Marketing Association and SAS, this webinar brings together social measurement guru Katie Paine and SAS John Bastone of SAS to discuss what organizations need to measure for maximum profitability and how to find opportunities through better listening. Together, they explore how to:
- Navigate the unprecedented explosion of data available to marketers.
- Focus on the right things to measure.
- Find real opportunities to drive profitable revenue growth through better listening.