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Advice for marketers from Web analytics guru Jim Sterne

Jim Sterne is a man of many titles: President, Target Marketing; Founder of the E-Metrics Marketing Optimization Summit; and Chairman of the Web Analytics Association.

If you want to know the latest and greatest about Web analytics, he’s the man to talk to, which is exactly what we did at the eMetrics conference.  Watch this video interview for his surprising take on the hottest issue at the conference, how social media analytics is impacting the skills marketers need, and how Web analytics is converging with marketing.

 

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