Surprising results from a new EIU survey: one in five CMOs say they are only consulted on marketing strategy, but don’t take the lead. Find out what CMOs need to do to take a more strategic role.
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When consumers shop for high-end luxury items, they expect high-end customer service — even if they’re online. That’s why online luxury retailer Gilt Groupe works so hard to personalize the customer experience. Find out how they’re meeting this challenge and the future of analytics at Gilt Groupe.
For any leadership team, forging consensus on strategic priorities is a critical step towards building a successful business. However, a recent Economist Intelligence Unit survey uncovered a disconnect between CMOs and the rest of the C-suite over marketing’s priorities.
To stay relevant, and profitable, publishers must look for new ways to reach consumers on their mobile devices. This Q&A with three digital marketing experts tells you what you need to know.
According to a new global survey, Chief Marketing Executives (CMOs) have a big problem: There’s a lack of consensus between CMOs and the rest of the C-suite over marketing priorities. What’s a CMO to do? The Economist Intelligence Unit has answers.
What’s top of mind for CMOs? Adele Sweetwood, VP of SAS Americas Marketing, meets with top marketers from companies like Google, Pepsico, Verizon, Levi, and Harley Davidson to find out. She recently shared her insights, including eleven marketing trends for 2013.
“Real-time analytics” is getting a lot of buzz, but where, and how, do you employ it to get the most bang for your buck? Wilson Raj shares four tips for applying real-time approaches.
What’s holding you back from delighting your customers? Camille Baumann explores the role of strategy, vision, executive sponsorship and analytic talent in improving the customer experience — and shares examples from companies that are exceeding customers’ expectations.
After interviewing a wide variety of marketing experts, SAS’ Jonathan Hornby compiled the best of the best advice for you. Find out the approaches you need to avoid, approaches that have exceeded expectations and much more.
Offering a “giveaway” is a classic marketing tactic. In Turkey, Yapi Kredi’s retail banking customers who select the “oak” group of products can have an oak tree planted in their honor. But it’s more than a clever marketing campaign – the approach was based on analyzing what customers they wanted to reach and how to reach them. The results? Retail bank revenues are up 43 percent.