Take Action

A New Twist on the Free Toaster

Turkish bank puts a new twist on the free toaster

0

Wednesday, May 23rd, 2012

Offering a “giveaway” is a classic marketing tactic. In Turkey, Yapi Kredi’s retail banking customers who select the “oak” group of products can have an oak tree planted in their honor. But it’s more than a clever marketing campaign – the approach was based on analyzing what customers they wanted to reach and how to reach them. The results? Retail bank revenues are up 43 percent.

All Take Action Stories

Connecting the dots: Six steps to becoming customer-focused

By Anne-Lindsay Beall, Editor | Published: May 16, 2012
Connecting the Dots

How does an organization become a data-driven and customer-centric– and what can you realistically do to start moving in that direction today? Professionals from banking, retail and insurance came up with these six steps you can follow, starting now.

Tagged , ,

Best practices and lessons learned from marketers

By Jonathan Hornby, SAS Marketing Director | Published: May 2, 2012
Marketing best practices

After interviewing thought leaders and marketing experts, SAS’ Jonathan Hornby has compiled the best of the best advice: approaches to avoid, approaches that have exceeded expectations and much more.

Tagged

Five marketing best practices from Best Buy

By Kelly LeVoyer, SAS | Published: May 1, 2012
Best Buy Marketing

Best Buy is a dream case study in customer analytics. In this post, Scott Friesen, Senior Director of Analytics for Best Buy, shares practical advice and tips for extracting competitive value from data across the whole company.

Tagged ,

Business lessons for marketers from Joe Theismann

By John Balla, SAS | Published: May 1, 2012
Legendary NFL quarterback Joe Theismann

Legendary NFL quarterback Joe Theismann recently shared vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. SAS’ John Balla was there and shares how Theisman used humor, lessons learned and candid reflections on his own experiences, to highlight the many parallels between success in business and success in sports.

Tagged ,

Four steps to best-in-class customer intelligence

By Anne-Lindsay Beall, Editor | Published: April 30, 2012
Building Loyalty and Retention

All organizations have customer data and information. Customer Intelligence is simply the next logical stage: gleaning insights or knowledge from the data to drive more profitable interactions with customers. In this interview, CI experts Wilson Raj and John Bastone share a practical step-by-step approach.

Tagged , ,

Five tips for building customer loyalty

By Anne-Lindsay Beall, Editor | Published: April 20, 2012
Building Loyalty and Retention

What are the current trends in customer loyalty programs? How can you increase loyalty and retention? Loyalty 360 surveyed more than 150 customer loyalty and retention execs to find out. Here are their top five recommendations for building loyalty to your brand.

Tagged , , ,

Five ways to keep your clients loyal — from wherever you are

By Dorie Clark, author and CEO of Clark Strategic Communications | Published: March 8, 2012
Keeping your clients loyal from wherever you are

These days, you’re just as likely to be doing business across the world as down the street. So how do you cultivate loyal, trusting — and lasting — client relationships when you can’t always pop in for a meeting or take clients out to dinner? Author and communication strategist Dorie Clark tells you how.

Tagged ,

Five tips for ongoing impact at tradeshows

By John Balla, SAS | Published: February 17, 2012
Five tips for ongoing impact at tradeshows

Tradeshow participation can be expensive, and some of the most promising opportunities may not produce the hoped for results. That said, tradeshows have a place in a well-balanced marketing plan, so here are five ways to make the most of your tradeshows and improve your results.

Tagged ,

Five steps for measuring blogger influence

By Alison Bolen, Editor of blogs and social content at SAS | Published: February 2, 2012
Five ways to evaluate influence without using Web site graders

There are thousands of blogs out there for every industry and topic. How do you determine which ones are worth your time? Here are five steps from SAS Blog Manager Alison Bolen.

Tagged ,

Gilt Groupe gets personal with millions of shoppers

By Anne-Lindsay Beall, Editor | Published: January 24, 2012
Gilt Groupe

When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares five key pieces of advice.

Tagged , ,