At American Airlines, the social media team responds to customers on Twitter within 15 minutes, 24/7. What does it take to make that happen? In this short video, American’s Director of Social Media Communications, Jonathan Pierce, discusses that and more.
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Marketing and IT can play nice. David Ward explains how big data is helping bridge the divide and shares five best practices for CMO/CIO alignment.
How do you attract and keep the under-30 generation without alienating your core customers? Attila Bayrak, Senior Vice President of Customer Relationship Management at Akbank, says, “To market most effectively to each segment, we must optimize our investments in technology.
If you want to deliver value with tangible results, you need to build an analytical culture says SAS VP of SAS Americas Marketing Adele Sweetwood. Here are six tips to get you started.
Digital marketing has ushered in a whole host of opportunities and challenges for Chief Marketing Officers. Watch this short video to hear marketing expert Wilson Raj’s views on what CMOs need to focus on now to stay ahead.
Jundong Song, VP of marketing service provider 89 Degrees, shares how retailers like Safeway are turning big data into personalized pricing — and seeing “significant” returns.
Irreleveant offers, too many emails and intrusive ads have led to a sharp decline in website registration on PCs. But smart phones with customized apps are a whole new ballgame, promising more sustained engagement and a chance to win back consumer trust — IF you take the right approach.
What should marketers focus on for 2013? I sat down with Adele Sweetwood, VP of SAS Americas Marketing, to find out the top trends – and what you need to do now to take advantage of them.