Jundong Song, VP of marketing service provider 89 Degrees, shares how retailers like Safeway are turning big data into personalized pricing — and seeing “significant” returns.
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Irreleveant offers, too many emails and intrusive ads have led to a sharp decline in website registration on PCs. But smart phones with customized apps are a whole new ballgame, promising more sustained engagement and a chance to win back consumer trust — IF you take the right approach.
What should marketers focus on for 2013? I sat down with Adele Sweetwood, VP of SAS Americas Marketing, to find out the top trends – and what you need to do now to take advantage of them.
Surprising results from a new EIU survey: one in five CMOs say they are only consulted on marketing strategy, but don’t take the lead. Find out what CMOs need to do to take a more strategic role.
When consumers shop for high-end luxury items, they expect high-end customer service — even if they’re online. That’s why online luxury retailer Gilt Groupe works so hard to personalize the customer experience. Find out how they’re meeting this challenge and the future of analytics at Gilt Groupe.
For any leadership team, forging consensus on strategic priorities is a critical step towards building a successful business. However, a recent Economist Intelligence Unit survey uncovered a disconnect between CMOs and the rest of the C-suite over marketing’s priorities.
To stay relevant, and profitable, publishers must look for new ways to reach consumers on their mobile devices. This Q&A with three digital marketing experts tells you what you need to know.
According to a new global survey, Chief Marketing Executives (CMOs) have a big problem: There’s a lack of consensus between CMOs and the rest of the C-suite over marketing priorities. What’s a CMO to do? The Economist Intelligence Unit has answers.
What’s top of mind for CMOs? Adele Sweetwood, VP of SAS Americas Marketing, meets with top marketers from companies like Google, Pepsico, Verizon, Levi, and Harley Davidson to find out. She recently shared her insights, including eleven marketing trends for 2013.
“Real-time analytics” is getting a lot of buzz, but where, and how, do you employ it to get the most bang for your buck? Wilson Raj shares four tips for applying real-time approaches.