Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.
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At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.
How should Chief Marketing Officers (CMOs) and Chief Information Officers be working together? How can CMOs best manage multi-channel marketing? Wilson Raj, Customer Intelligence Director for SAS, answers these questions and more in this in-depth interview.
While she was in charge of Apple’s channel program, Nilofer Merchant learned much and more from Steve Jobs, including these five key things that the best leaders do well.
Everyone’s talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity? Wilson Raj has answers.
Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.
Ever heard the old basketball adage, “You can’t teach 7 feet”? American Express VP Jim Bush describes the startling results achieved when American Express applied this philosophy to its call center hiring practices.