Find Opportunities

MOBILE SHOPPING’S DATA GOLD MINE

The digitization of everything – its impact on the buyer’s journey and marketing’s role

0

For nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.

All Find Opportunities Stories

People and Big Data: Focus on Individual Roles and Skills

Figure 1 The People Isle in the Big Data Archipelago

Tamara Dull looks at the role of data scientists and offers best practices for people and big data. Post 8 of the Big Data Archipelago series.

Tagged ,

Data Security and Big Data: Treat Data as a Corporate Asset

Figure 1 The Data Security Isle in the Big Data Archipelago

Tamara Dull explains why your organization should treat big data as a valuable asset and how to protect it with data security best practices. Part 7 of the Big Data Archipelago series.

Tagged ,

Data Governance and Big Data: Tackle It One Project at a Time

Figure 1 The Data Governance Isle in the Big Data Archipelago

Tamara Dull highlights the importance of data governance and data management, and why marketers should be paying close attention to it. Part 6 of the Big Data Archipelago series.

Tagged ,

Location and Big Data: Allow Data to Reside Where It Will Provide Value

Figure 1 The Location Isle in the Big Data Archipelago

Tamara Dull tackles finding the right location for your data and offers suggestions to marketers for selecting the right option. Part 5 of the Big Data Archipelago series.

Tagged ,

Open Source Adoption and Big Data: Take It Seriously

Figure 1 The Open Source Adoption Isle in the Big Data Archipelago

Tamara Dull explores best practices for Open Source adoption and why marketers should care.

Tagged ,

Integration and Big Data: Use the Best Tools for the Job

Figure 1 The Integration Isle in the Big Data Archipelago

Tamara Dull reveals the big data best practice for integration and why marketers should pay attention. Part 3 of the Big Data Archipelago series.

Tagged ,

Processing and Big Data: Take Advantage of Big Data Technologies

Figure 1 The Processing Isle in the Big Data Archipelago

Tamara Dull outlines why marketers need to take advantage of the processing power of big data technologies. Part 2 of the Big Data Archipelago series.

Tagged ,

Analytics and Big Data: Discover the Unknown Unknowns

Figure 1 The Analytics Isle in the Big Data Archipelago

Welcome to the first stop in the marketer’s journey through the Big Data Archipelago. Tamara Dull is your guide and will help shift your focus from what is happenning with traditional data to exploring what could be happening with big data.

Tagged ,

A marketer’s journey through the big data archipelago

BigData_Journey_Full_600_v2

The big data journey is not for the faint of heart. Preparation is key and travelling alone is ill-advised. So join Tamara Dull for this 10-post blog series looking at how big data is changing the best practices we’ve developed around our traditional data — and, most importantly, key takeaways for marketers.

Tagged ,

Social media will play a crucial role in the reinvention of business

social-media5

How corporations like Amazon, P&G and Microsoft are spurring innovation, encouraging external partnerships and embracing radical ideas via social media.

Tagged ,