Tamara Dull explains why your organization should treat big data as a valuable asset and how to protect it with data security best practices. Part 7 of the Big Data Archipelago series.
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Tamara Dull highlights the importance of data governance and data management, and why marketers should be paying close attention to it. Part 6 of the Big Data Archipelago series.
Tamara Dull tackles finding the right location for your data and offers suggestions to marketers for selecting the right option. Part 5 of the Big Data Archipelago series.
Tamara Dull explores best practices for Open Source adoption and why marketers should care.
Tamara Dull reveals the big data best practice for integration and why marketers should pay attention. Part 3 of the Big Data Archipelago series.
Tamara Dull outlines why marketers need to take advantage of the processing power of big data technologies. Part 2 of the Big Data Archipelago series.
Welcome to the first stop in the marketer’s journey through the Big Data Archipelago. Tamara Dull is your guide and will help shift your focus from what is happenning with traditional data to exploring what could be happening with big data.
The big data journey is not for the faint of heart. Preparation is key and travelling alone is ill-advised. So join Tamara Dull for this 10-post blog series looking at how big data is changing the best practices we’ve developed around our traditional data — and, most importantly, key takeaways for marketers.