It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They’re like outdated classrooms with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to the class, but is it the best way? Experts from Williams Sonoma and SAS talk about how marketing has changed and where to go from here.
With more than 5 billion people calling, texting, tweeting and browsing on mobile phones worldwide, marketers are scrambling to capture and capitalize on all that data. Eric Williams, formerly of Catalina Marketing, has six tips to help you on your way.
But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.
The Chief Marketing Officer’s increasingly fragmented responsibilities are making it harder for them to take ownership of the “voice of the customer” across the organization. Find out more in this new report from the Economist Intelligence Unit.
If you’re in B2B marketing, here’s something you need to know: 70% of customers’ research is done BEFORE talking to a vendor. Want your company to be the one they call? Then start creating and sharing content that attracts, informs and inspires customers. Scott Vaughan, CMO of UBM TechWeb tells you how.
Is your marketing team a silo in your organization? Customer analytics data has paved the way for marketers at IKEA and British Airways to closely align with the rest of the business — and shape company strategy.
The new EIU survey uncovered disturbing gaps in perception about marketing. What do CMOs have to do to close the gap? Connect customer insights to innovative business strategy across all channels and functions.
There are three big trends in retail for 2013 and they all have one thing in common: data, which is getting bigger and bigger. It’s flowing in from mobile, social, online and offline shopping. What’s a retailer to do? Visit the NRF BIG Show in New York City next week to find out. We have the highlights for you here.
When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares their secret.