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In sales, social media’s indirect benefits matter most

In sales, social media’s indirect benefits matter most

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Thursday, May 16th, 2013

Want your sales department to get results with social media? Telling sales staff to blog or jump on LinkedIn or Facebook is not the answer. New research by Raj Agnihotri shows that there’s a better way — one with a proven and impressive upside.

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How to calculate the value of a like

By Dan Zarrella, Social Media Scientist at Hubspot | Published: May 8, 2013
How to calculate the value of a Facebook "like"

So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.

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Will your customers choose you or lose you?

By Jennifer Griess, Senior Communications Specialist | Published: May 2, 2013
Shopping Cart

It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They’re like outdated classrooms with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to the class, but is it the best way? Experts from Williams Sonoma and SAS talk about how marketing has changed and where to go from here.

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Six tips for turning big data into huge insights

By Anne-Lindsay Beall, Editor | Published: April 18, 2013
Six tips for turning big data into huge insights

With more than 5 billion people calling, texting, tweeting and browsing on mobile phones worldwide, marketers are scrambling to capture and capitalize on all that data. Eric Williams, formerly of Catalina Marketing, has six tips to help you on your way.

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Traditional marketing is obsolete

By Anne-Lindsay Beall, Editor | Published: April 8, 2013
Use Social Media to Tap the Collective Genius of Your Customers and Employees

But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.

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Voice of the customer: Whose job is it, anyway?

By Anne-Lindsay Beall, Editor | Published: March 8, 2013
Voice of the customer: whose job is it, anyway?

The Chief Marketing Officer’s increasingly fragmented responsibilities are making it harder for them to take ownership of the “voice of the customer” across the organization. Find out more in this new report from the Economist Intelligence Unit.

Five keys to content-powered marketing

By John Balla, SAS | Published: February 27, 2013
Scott Vaughan, Chief Marketing Officer for UBM Tech Web

If you’re in B2B marketing, here’s something you need to know: 70% of customers’ research is done BEFORE talking to a vendor. Want your company to be the one they call? Then start creating and sharing content that attracts, informs and inspires customers. Scott Vaughan, CMO of UBM TechWeb tells you how.

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How IKEA, British Airways tie insights to outcomes

By Anne-Lindsay Beall, Editor | Published: January 29, 2013
Tying insights to outcome

Is your marketing team a silo in your organization? Customer analytics data has paved the way for marketers at IKEA and British Airways to closely align with the rest of the business — and shape company strategy.

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CMOs must close the gap

By Anne-Lindsay Beall, Editor | Published: January 16, 2013
Closing the gaps

The new EIU survey uncovered disturbing gaps in perception about marketing. What do CMOs have to do to close the gap? Connect customer insights to innovative business strategy across all channels and functions.

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What’s hot in retail for 2013?

By Anne-Lindsay Beall, Editor | Published: January 8, 2013
Gilt Groupe gets personal with its mobile customers

There are three big trends in retail for 2013 and they all have one thing in common: data, which is getting bigger and bigger. It’s flowing in from mobile, social, online and offline shopping. What’s a retailer to do? Visit the NRF BIG Show in New York City next week to find out. We have the highlights for you here.

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How Gilt Groupe uses big data to give customers what they want

By Anne-Lindsay Beall, Editor | Published: December 6, 2012
Gilt Groupe

When Gilt Groupe began selling high-end merchandise at deep-discounts on its members-only website in 2007, the flash sale phenomenon was born. 3.5 million members later, they’re still growing strong, How do they do it? Gilt’s Senior Director of Analytics and Research shares their secret.

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