When your coffee barista greets you by name and has your usual morning order piping hot and waiting for you — that’s customer relationship management at its finest. But with tech innovations rapidly merging the digital and physical worlds, what will CRM look like in the future? Brian Vellmure explores this question and more.
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Gourmet food and gift retailer Harry & David went from Chapter 11 bankruptcy to receiving the Large Company Turnaround of the Year award in 2012. This year, the retailer turned in its best financial performance in five years and grew its customer list by 10 percent. How’d they do it? A customer-centric marketing strategy has helped.
Marketers must develop an “investment strategy” for data says SAS Chief Marketing Officer Jim Davis.
If you’re not investing in mobile, you probably won’t be in business in five years’ time says David Sear, CEO of Weve. In this short video, Sear discusses what the future holds for mobile and what marketers need to do to keep up.
How can marketers stay competitive in the new digital economy? In this short video, Brian Solis, principal analyst at Altimeter Group, advocates going back to the basics: What customers think, believe and share with others.
Advanced marketing analytics is the way forward — here’s how to ensure you won’t be left behind.
Understanding customers is the name of the game for Charlie Shin, Director of CRM and Analytics for Major League Soccer. In this short video, Shin tells how they use analytics to know their fans, determine the next best offer, increase engagement and more.
In the conclusion to the 10-post series, “A Marketer’s Journey Through the Big Data Archipelago,” Tamara Dull emphasizes the importance of having a honed strategy for using big data effectively.
Tamara Dull dives into discovering ROI for big data projects and offers best practices for unlocking that difficult metric. Part 9 in the 10-post series, “A Marketer’s Journey Through the Big Data Archipelago.”