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Technologies available to marketers

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Tuesday, May 22nd, 2012

What technologies have organizations have used historically and, more importantly, which have been most successful? SAS’ Jonathan Hornby technologies available today that can help marketers use existing data in ways they may have never even imagined.

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The science of decision making

By Peter Dorrington, Director of Marketing Strategy (EMEA), SAS | Published: May 11, 2012
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Why do people make the choices they do? There is a science behind decision making, and if you can harness it, you can influence and predict the decisions people make. Author and professor Dan Ariely explains.

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Top issues and capabilities required for marketers: practitioners weigh in

By Jonathan Hornby, SAS Marketing Director | Published: May 10, 2012
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Need marketing advice for what works, what doesn’t and how to do more with less? Marketing professionals from Staples, eBucks and banking share their strategies for communication, understanding customers, social marketing and more.

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The Driving Profitable Growth Series

By Anne-Lindsay Beall, Editor | Published: May 2, 2012
Driving Profitable Growth

Each paper in this four-part series provides practical advice and tips to help marketers use analytics to grow their business. Click on the hyperlinks below to see overviews of key points from each paper, a link to download the full paper, and video

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Best practices and lessons learned from marketers

By Jonathan Hornby, SAS Marketing Director | Published: May 2, 2012
Marketing best practices

After interviewing thought leaders and marketing experts, SAS’ Jonathan Hornby has compiled the best of the best advice: approaches to avoid, approaches that have exceeded expectations and much more.

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Going social the Organic way

By Alison Bolen, Editor of blogs and social content at SAS | Published: April 13, 2012
Prantner Video Feature

From sentiment analysis to predictive ROI, digital advertising agency Organic gives clients social media measurements that matter. Director of Advanced Analytics Jonathan Prantner explains in this Q&A.

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Are your segmentation strategies so 2011?

By Anne-Lindsay Beall, Editor | Published: March 29, 2012
U.S. Consumer Preferences

A new research report from BAI reveals substantial flaws in current segmentation strategies and shares valuable information that will help banks capitalize on significant cross and up-sell opportunities that are now being missed.

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Three questions that lead to profitable growth

By Chris Zook, partner at Bain & Company | Published: March 27, 2012
Three questions that lead to profitable growth

Hubris, false confidence and the tendency to downplay contrary data are at the root of many great business blunders and missed opportunities, says author and strategist Chris Zook. The solution? Your management team should know the answers to these three questions.

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Neuromarketing – creepy relationship management…or just what the doctor ordered?

By John Bastone, SAS | Published: March 1, 2012
marketing optimization in action at Aegon

The US Department of Defense is requesting proposals for implantable biosensors that will provide real-time data on physiological responses. If this becomes a reality, John Bastone sees marketing implications galore …

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Marketing Q&A with Expedia VP Joe Megibow

By Anne-Lindsay Beall, Editor | Published: February 24, 2012
Megibow Video Feature

What possibilities does e-commerce pioneer Expedia see with big data and high-performance analytics? How are they tapping into social interactions on Expedia.com? What are they doing to increase customer loyalty? VP and General Manager of Expedia U.S. Joe Megibow answers these questions and more.

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Banking segmentation and the Super Bowl

By Felicia Ramsey | Published: February 8, 2012
Banking segrmentation and the Super Bowl

As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent per spot to reach such a broad cross-section of the population astounds me. Now, I am not denying the entertainment value, but is this approach the “magic bullet” of marketing?

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