The Knowledge Exchange / Customer Intelligence / Raj Agnihotri, PhD, Asst. Professor at Ohio State University

Raj Agnihotri, PhD, Asst. Professor at Ohio State University

Raj Agnihotri, PhD, Asst. Professor at Ohio State University

Raj Agnihotri is an Assistant Professor of Marketing and Director of Research at Ralph and Luci Schey Sales Center at Ohio University. He earned his Ph.D. in business administration from Kent State University in 2009 and has held held a number of sales and marketing positions at start-ups and large corporations.

In sales, social media’s indirect benefits matter most

In sales, social media’s indirect benefits matter most

Want your sales department to get results with social media? Telling sales staff to blog or jump on LinkedIn or Facebook is not the answer. New research by Raj Agnihotri shows that there’s a better way — one with a proven and impressive upside.

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