Guess what’s back? Layaways. Media coverage on the revival of layaways has focused on its reflection of the dismal economy. But there’s another lesson here. Pricing expert Rafi Mohammed explains.
If a brand like Coke increased its prices to be slightly more than Pepsi’s, would you switch? In what instances do buyers view your product (or service) as highly differentiated or a commodity? Pricing expert Rafi Mohammed weighs in.
In this article, author and consultant Rafi Mohammed shares three pricing strategies that generate new profits and growth by understanding customers’ needs.