The Knowledge Exchange / Customer Intelligence / Rafi Mohammed, founder of Culture of Profit

Rafi Mohammed

Rafi Mohammed, founder of Culture of Profit

Rafi Mohammed has been working on pricing issues for the last 21 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances as an expert pricing commentator. He is a regular contributor on pricing issues to the Harvard Business Review and thestreet.com web sites.

How new payment options can drive revenue

How new payment options can drive revenue

Guess what’s back? Layaways. Media coverage on the revival of layaways has focused on its reflection of the dismal economy. But there’s another lesson here. Pricing expert Rafi Mohammed explains.

Tagged , ,

Why Coca-Cola should raise prices

Why Coca-Cola Should Raise Prices

If a brand like Coke increased its prices to be slightly more than Pepsi’s, would you switch? In what instances do buyers view your product (or service) as highly differentiated or a commodity? Pricing expert Rafi Mohammed weighs in.

Tagged ,

How to play Marco Polo when setting prices

Rafi Mohammed

In this article, author and consultant Rafi Mohammed shares three pricing strategies that generate new profits and growth by understanding customers’ needs.

Tagged , ,