Paul Coleman, Macy's

Paul Coleman, Macy's

Paul Coleman, Ph.D.is the Director of Marketing Statistics for Macy’s Inc. He leads the construction of customer behavior models supporting retail marketing, including Home departments. Reporting and analysis from the Macy’s customer database is also an essential compliment to the statistical operations done by his team. Transferred from Fingerhut to Macy’s in 2002, Dr. Coleman was previously on the research and teaching staff at the medical schools of Washington University and University of Minnesota.

Five steps for getting more out of your customer data

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Paul Coleman, Director of Marketing Statistics, Macy’s Inc., shares his five step process for liberating customer insight from the mass of data.

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