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Patrick Spenner, Managing Director CEM

Patrick Spenner, Managing Director CEM

Pat Spenner, managing director at CEB, is fascinated by disruptive technologies in emerging markets and the micro-financing organizations that are reshaping traditional industries. This fascination is also one of the significant challenges Pat sees facing the business community at large: global expansion and leveraging emerging market investments.

Marketers flunk the big data test

Marketers flunk the big data test

The big-data explosion has marketers feeling increasing pressure to make data-driven decisions. And yet, a study of marketers at Fortune 1000 companies shows that the vast majority still rely too much on intuition. Patrick Spenner shares key findings.

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