The big-data explosion has marketers feeling increasing pressure to make data-driven decisions. And yet, a study of marketers at Fortune 1000 companies shows that the vast majority still rely too much on intuition. Patrick Spenner shares key findings.
Patrick Spenner, Managing Director CEM
Pat Spenner, managing director at CEB, is fascinated by disruptive technologies in emerging markets and the micro-financing organizations that are reshaping traditional industries. This fascination is also one of the significant challenges Pat sees facing the business community at large: global expansion and leveraging emerging market investments.