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Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and chairman of Which?, the UK’s leading consumer organization. In addition to writing books and articles, he works as a consultant, applied researcher, and expert witness and has served on numerous panels and advisory boards. He is a specialist advisor to the House of Lords Select Committee on Communications, and has also been involved in two successful start-up businesses, Research Now and Verve.

Why Nokia’s Collapse Should Scare Apple

Nokia's Collapse

Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.

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