The Knowledge Exchange / Customer Intelligence / Matthew Rhoden, Partner, Peppers & Rogers Group

Matthew Rhoden

Matthew Rhoden, Partner, Peppers & Rogers Group

Matthew Rhoden is a Partner at Peppers & Rogers Group. He joined the firm in 2011 and leads the North American Telecom, Internet, Media and Entertainment practice. Rhoden has served dozens of high-tech, media and telecommunications companies with a focus on Customer Lifecycle Management (CLM) and the role of the Customer Experience on building value across each lifecycle stage. Prior to Peppers & Rogers Group, Matthew was a Partner with McKinsey & Company and co-led McKinsey’s CLM practice.

Create brand superfans

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Forget customer satisfaction says customer strategist Matthew Rhoden. Take these three steps to turn your customers into advocate that support, actively promote and are even emotionally attached to your brand.

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