The Knowledge Exchange / Customer Intelligence / Matt Dixon, Executive Director of CEB’s Sales and Service Practice

Matt Dixon, Executive Director of CEB’s Sales and Service Practice

Matt Dixon, Executive Director of CEB’s Sales and Service Practice

Matt Dixon is the Executive Director of CEB’s Sales and Service Practice.

Should you bother using social media to serve customers?

Should you bother using social media to serve customers?

If you see a negative comment about your company on Facebook or Twitter, your first instinct is to respond to that customer and try to fix the relationship. But that’s not always the best course of action says Matt Dixon. Before you rush to respond, ask yourself these four questions.

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