According to a recent survey, consumers are willing to share information, but they expect personalized offers, promotions and marketing materials in return. So what does all of this mean for your business? Lori Bieda explains.
Lori C. Bieda
Lori C. Bieda leads the CI Management Team for SAS Americas. She was previously Vice President of Client Insights and Database Marketing for Canadian Imperial Bank of Commerce. With more than 15 years of experience, Bieda has made a career of translating data into profitable business strategies and teaching others the same. She’s a published writer and speaker who has worked across the consumer and business-to-business sectors helping organizations unearth maximum benefit from today’s data-rich environments.
The growing number of marketing mediums is making marketing campaigns more complex. What’s a marketer to do? Customer analytics expert Lori Bieda shares three steps all marketers need to take.