How do you act like the corner store when marketing spans multiple contact channels and the customer is a moving target? Aaron Cano, former VP at 1-800-FLOWERS, now VP of Customer Insight at MBS, gives six recommendations for achieving exceptional customer insight.
Is it possible to know one’s customers better than they know themselves? When it comes to next-purchase or defection behavior, marketers can use predictive modeling to know what customers will do next.
If you’re not using analytics to determine how your customers want to be contacted, you may be driving them away. Contact customers when and how they want to be contacted with these eight steps from SAS customer intelligence expert Larry Mosiman.