DSW VP Harris Mustafa thinks so. The footwear giant’s e-commerce business is the company’s fastest-growing channel, and they’re just scratching the surface says Mustafa. Find out what gives them the upper hand.
Best Buy is a dream case study in customer analytics. In this post, Scott Friesen, Senior Director of Analytics for Best Buy, shares practical advice and tips for extracting competitive value from data across the whole company.
Paula Puleo, Chief Marketing Officer of arts and crafts giant Michaels Stores, talks about her first 18 months as CMO and shares her thoughts on the role of analytics in marketing and CRM.