According to marketing experts like Charlene Li, conversational marketing will soon become as natural as breathing. That entails big implications for business. Here’s what you need to know about helping employees with customer interactions.
After interviewing a wide variety of marketing experts, SAS’ Jonathan Hornby compiled the best of the best advice for you. Find out the approaches you need to avoid, approaches that have exceeded expectations and much more.
What technologies have organizations have used historically and, more importantly, which have been most successful? SAS’ Jonathan Hornby technologies available today that can help marketers use existing data in ways they may have never even imagined.
Need marketing advice for what works, what doesn’t and how to do more with less? Marketing professionals from Staples, eBucks and banking share their strategies for communication, understanding customers, social marketing and more.
Need proven advice and best practices for driving profitable growth? Find out what David Reibstien of Wharton, Helena Schwenk of MWD Advisors, and Charlene Li of Altimeter have to say about key issues in marketing today and the top capabilities you must have.