John Balla

John Balla, SAS

John is the team lead for customer intelligence field marketing at SAS, and also a technology marketing veteran with experience in companies ranging from his own start-ups to Fortune 100 global operators. He’s lived and worked on 3 continents and has a fluent command of Portuguese, Spanish, Hungarian and English. Follow him on Twitter at @johnballa or connect via LinkedIn at

Seth Godin’s rules for marketing in the new economy

A Marketer's Viewpoint

Are you invisible or remarkable? That’s the question that Seth Godin believes that marketers should ask themselves in the new economy, and there are 3 simple reasons why.

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Five keys to content-powered marketing

Scott Vaughan, Chief Marketing Officer for UBM Tech Web

If you’re in B2B marketing, here’s something you need to know: 70% of customers’ research is done BEFORE talking to a vendor. Want your company to be the one they call? Then start creating and sharing content that attracts, informs and inspires customers. Scott Vaughan, CMO of UBM TechWeb tells you how.

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Big data is a big issue for marketing

Executives from Bank of America, USAA and the United Nations discuss big data.

Executives from Bank of America, the United Nations and USAA recently shared how their organizations are tackling big data challenges related to customer segmentation, social media analytics, customer loyalty and more.

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Top 5 “Moneyball” lessons for marketers from Billy Beane

Billy Beane, General Manager of the Oakland A's

Billy Beane is the general manager of the Oakland Athletics baseball team, whose story is told in the book and film “Moneyball.” Beane is known for finding value in undervalued assets and maximizing resources, which translates nicely to marketing. Here are five lessons from a recent presentation Beane made at SAS.

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Business lessons for marketers from Joe Theismann

Legendary NFL quarterback Joe Theismann

Legendary NFL quarterback Joe Theismann recently shared vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. SAS’ John Balla was there and shares how Theisman used humor, lessons learned and candid reflections on his own experiences, to highlight the many parallels between success in business and success in sports.

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Peak performance from marketing optimization

Optimization Panel Feature

At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.

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Five tips for ongoing impact at tradeshows

Five tips for ongoing impact at tradeshows

Tradeshow participation can be expensive, and some of the most promising opportunities may not produce the hoped for results. That said, tradeshows have a place in a well-balanced marketing plan, so here are five ways to make the most of your tradeshows and improve your results.

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