Are you invisible or remarkable? That’s the question that Seth Godin believes that marketers should ask themselves in the new economy, and there are 3 simple reasons why.
If you’re in B2B marketing, here’s something you need to know: 70% of customers’ research is done BEFORE talking to a vendor. Want your company to be the one they call? Then start creating and sharing content that attracts, informs and inspires customers. Scott Vaughan, CMO of UBM TechWeb tells you how.
Billy Beane is the general manager of the Oakland Athletics baseball team, whose story is told in the book and film “Moneyball.” Beane is known for finding value in undervalued assets and maximizing resources, which translates nicely to marketing. Here are five lessons from a recent presentation Beane made at SAS.
Legendary NFL quarterback Joe Theismann recently shared vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. SAS’ John Balla was there and shares how Theisman used humor, lessons learned and candid reflections on his own experiences, to highlight the many parallels between success in business and success in sports.
At the SAS Executive Conference in Orlando this week, Stephan Chase, VP of Customer Knowledge at Marriott International and Adam Burgess, SVP of Marketing Strategies at Bank of America joined Lori Bieda, Customer Intelligence Lead for SAS to discuss marketing’s “holy grail”: marketing optimization.
Tradeshow participation can be expensive, and some of the most promising opportunities may not produce the hoped for results. That said, tradeshows have a place in a well-balanced marketing plan, so here are five ways to make the most of your tradeshows and improve your results.