When faced with unstructured data – e-mails, survey, call center reports, and now, social media – most marketers cringe. Deriving meaning from massive volumes of complex unstructured data is not humanly possible, but now marketers are using text analytics to analyze trends, spot problems and find solutions.
Jim Sterne, Founding President and Chairman of the Web Analytics Association
Jim Sterne produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Sterne is an internationally known speaker and author on electronic marketing and customer interaction and a consultant to FORTUNE Global 500® companies and Internet entrepreneurs. With a special focus on Web metrics, his company, Target Marketing is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.