In this article, Jim Goodnight, CEO of SAS, provides a solution to help improve modeling with a cross-departmental view of customer data.
Jim Goodnight has served as SAS’ Chief Executive Officer Since he co-founded the company in 1976. A worldwide leader in business analytics, SAS has more than 11,000 employees in more than 50 countries. In 2009, the company’s revenue was $2.31 billion, its 34th consecutive year of growth and profitability. In 2004, Harvard Business School named Goodnight as one of the “20th Century’s Great American Business Leaders,” citing his impact on “the way people have lived, worked and interacted in the 20th century.” Goodnight has a Ph.D. in statistics and speaks internationally on leadership, education and innovation.