A recent survey of more than 300 senior marketing executives identified the top three metrics for success as – controlling costs, retaining customers and ensuring a measurable return on marketing investment. Jim Davis tells how marketers are meeting these challenges.
As Senior Vice President and Chief Marketing Officer, Jim Davis provides worldwide marketing direction for SAS solutions and services. Davis co-authored the book Information Revolution: Using the Information Evolution Model to Grow Your Business. Since joining SAS in 1994, he has pioneered many key initiatives, including global projects that incorporate customer feedback in the development process.
Did you know that: A recent study by The Nielsen Company shows that Americans are spending more than a third (36 percent) of their online time “communicating and networking across social networks, blogs, personal email and instant messaging.”