Felicia Ramsey

Felicia Ramsey

A field marketer for SAS covering the banking and insurance industries. Felicia handles the marketing strategy and campaigns for the U.S with a focus on analytics and customer intelligence. My passion is digital marketing, advertising and finding creative ways to help sales drive revenue. Felicia has almost 20 years of B2B marketing and communications experience working in the high tech industry.

Follow Felicia on Twitter @fecramsey or connect via LinkedIn at www.linkedin.com/in/feliciaramsey

Banking segmentation and the Super Bowl

Banking segrmentation and the Super Bowl

As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent per spot to reach such a broad cross-section of the population astounds me. Now, I am not denying the entertainment value, but is this approach the “magic bullet” of marketing?

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