The Knowledge Exchange / Customer Intelligence / Eddie Yoon, The Cambridge Group

Eddie Yoon

Eddie Yoon is a Principal with The Cambridge Group. During his more than ten year tenure with the firm he has helped global clients across industries leverage super-consumer insights to fuel profitable growth.

Understand your customers with colored pencils and cartoons

Understand Your Customers

Many CEO’s have limited direct contact with their customers, and the feedback they do receive isn’t very reliable or useful. Learn how asking consumers to create “psychological drawings” gives companies insight into what its customers want.

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