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David Wallace

David Wallace, Global Financial Svcs, SAS

David M. Wallace is a Global Financial Services Marketing Manager at SAS. He is responsible for defining industry strategy for the global banking and capital markets segments and midmarket strategy across banking, insurance and capital markets. Wallace has 31 years of experience in the application of information technology to solve customer needs, including a 17-year-focus on the financial services industry.

David.M.Wallace@sas.com

Can segmentation help banks find tomorrow’s high-value customers?

Who's your brand's editor-in-chief?

How do you find, and keep, tomorrow’s high-value customers? That’s an important question for banks faced with a slow-growth environment. Investing heavily to woo young, tech-savvy customers would seem a strong bet. And it might be – but only if banks have done their homework.

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